- calendar_today September 2, 2025
Apple is apparently finding a new way to get around President Donald Trump’s trade war—pandering to the president’s ego. On Wednesday, the president said Apple would be exempt from an upcoming 100 percent tariff on semiconductors, which would have raised the price of iPhones all over the world. On the same day, Apple pledged another $100 billion in U.S. investments and gave Trump a one-of-a-kind, personalized statue.
The statue, which Reuters reports was also part of the reason for Apple’s tariff exemption, was made by Apple partner Corning, which supplies specialty glass to Apple’s iPhones. It was designed by an American former corporal in the U.S. Marine Corps who currently works for Apple, and was cut into a massive circle of glass with a huge Apple logo in the center. The statue, Apple CEO Tim Cook told reporters, came from Utah and had a base made of 24-karat gold, engraved with the president’s name. Cook then signed a note on the statue that read “Made in America.”
The gift seemed to strike the right note with Trump, who has long urged companies to make more products in the U.S. When Trump was shown the statue in the Oval Office on Wednesday, he confirmed that Apple—and any other company that built factories in the U.S.—would be “charged nothing” when the tariff on semiconductors is formally implemented. The news was a major victory for Apple, which Trump has been loudly berating for months over where it sources its products.
Trump had been ramping up his criticism of Apple earlier this year. In the spring, he began railing on the company for moving its iPhone production into India, rather than shifting the labor to American factories. “The taxes on the iPhone imported from China will go to zero as soon as Apple begins to make them in the U.S. I am down with that!” he tweeted in March. By April, he was promising that his tariffs would eventually bring about “Made in America” iPhones. In May, Trump’s tone grew testier: “I have a little problem with Tim Cook,” he said from the Middle East, according to one report. Trump even reportedly told Cook in a call that “We are treating you really good, we put up with all the plants you built in China for years. We are not interested in you building in India.”
Analysts have long said that such a move would be extraordinarily difficult, even impossible, and could take years to come to fruition if it could be pulled off. But Trump and his administration continued to stoke a narrative that such a change was not only possible but coming, as Commerce Secretary Wilbur Ross told CNBC that Apple was “looking at robotic arms” to try and replicate the precision work done by Apple’s factories in China in American factories.
On Wednesday, however, Trump’s tone had softened, as he said Apple was taking “a significant step toward the ultimate goal of ensuring that iPhones sold in America also are made in America.” In other words, for now, he has backed away from his initial demands.
Cook also doubled down on his previous statements that some Apple components are already made in the U.S., including semiconductors, glass, and Face ID modules. But when it comes to final assembly, Cook made no commitments, other than to say that it will continue to be done outside the U.S. “for a while,” and it will take “many years” before all of Apple’s products are “fully made in America.”
Apple has a long track record of buying itself time by throwing out statements like these. When Trump was first elected in 2016, Cook successfully ingratiated himself with the president by pledging billions in new investments in the U.S., while dodging his more bombastic demands. In 2017, Trump bragged that Apple was “building three big, beautiful plants in the U.S.,” but of the three facilities Apple announced, only one actually came to fruition. And instead of making iPhones, it made face masks. In 2019, Trump personally made the rounds at an iPhone assembly plant in Texas, saying that the space could make iPhones if Apple just built enough facilities like it. Apple has now committed the space to MacBook Pros. Instead, last month, Apple pledged to spend $430 billion in the U.S. by 2030.
On Wednesday, Apple said it would invest $600 billion in the U.S. in the next four years, including $350 billion in capital expenditures. But while Apple’s new number is higher, some analysts told Reuters the $600 billion in spending may be just a repackaging of the company’s normal business, matching investments Apple would have made anyway over the next four years. They also told Reuters that it’s likely the same investment that Apple pledged during Trump’s last term, and that Biden, too, got the same commitment from Apple when he took office.
Trump has said companies that fail to back up their pledges with results could face retroactive tariffs. But Apple, at this point, appears to be proceeding with business as usual by investing in the U.S., as planned, and keeping final iPhone assembly offshore. There’s been no change to the calculus on tariffs, it would seem, but Trump has decided not to press the point—at least for now.
Wall Street is taking Apple’s new move as an effective workaround to Trump’s demands. Nancy Tengler, the CEO and chief investment officer of Laffer Tengler Investments, which holds Apple shares, told Reuters of Apple’s plan, “It’s a savvy solution to the president’s demand that Apple manufacture all iPhones in the U.S.”
Cook has once again bought Apple time in the trade war with Trump with a judicious mix of schmoozing, a gift, and more or less meaningless long-term investment pledges. Trump is still talking about the eventual goal of “Made in America” iPhones, but it appears Apple will continue to do most of its iPhone manufacturing offshore for the foreseeable future, while sidestepping the worst tariffs in the process.





